But not necessarily to many of the younger generation who have grown up to see AMG as both a styling arm which can also have a performance element. The AMG thoroughbred view is just going to be more and more watered down in a similar way the M-Sport has done to the M series for BMW and the S-Line has done to the RS series for Audi. As the market for the thoroughbred shrinks, the more that they will use the branding to sell to the masses. It won't be long before the AMG badge does appear on the boot (and not just wheels / floormats etc) from the factory on styling models.
Personally my AMG styled car is debadged and I wouldn't put an AMG badge on it, but if others feel they want to then that is up to them. Most others won't care (and don't know there is a difference between AMG styled and AMG engined) and those that do care will probably get wound up over it (for 5 seconds), some even confrontational (hopefully a very small minority). Watched someone have a right go at someone recently trying to mock them over the badges they had put on their car. Got most upset when he got told to get a life and stop being a bully.
