Update. Now the engine is getting up to full temperature, and staying there on the motorway, the brim to brim calculated MPG is.......... ***34*** exactly the same as before! (The dash exaggerates by about +5mpg so says 39).
Is this anything to do with having had the emissions update perhaps?
Is 34 mpg normal? If so I wish I'd bought a petrol

. Or the 4-cylinder diesel

. Oh well, it's a very quiet engine, smooth, sounds quite nice on full throttle (for a diesel), good torque etc.
....But 34 mpg on 90:10 motorway:town driving?! (70-75 mph motorway.)
I suppose it is a 3 litre turbo... But i managed to convince myself that the official figure of 47 mpg meant that in reality I'd get maybe 40 without trying too hard.
Only time the mpg improves is on long motorway runs when according to the dash readout (if i reset it once the engine is warm) it might get up to 44 mpg (assuming the 49 it shows is +5 exaggerated).
Maybe that is the crux: during my 35 minutes commute the engine is slurping fuel like an alcoholic for the first 10 minutes on warm-up then starts to be fuel efficient, but the average of those 2 stages is a very unimpressive 34 mpg.
But on the other hand the official test must have been done from cold too so.... 47???
Hmmm...