Nope, it was a special service they ran for a while up there. A panel of selected members of the public staffed a camera van and when they saw cars that at least 70% of the panel liked, they would take a picture and send it to the registered keeper.
It didn't really catch on because everyone thought that asking for a "Donation" of £60 for the lovely photos was a bit excessive.
And it got a bit complicated when they ran a prize draw every month, whereby the person with the most "Points" could come and meet the local Magistrates...