mj2k
Active Member
It was the era of galloping fuel price inflation so they weren't worth much at all! I remember trying to persuade my dad to spend an extra £25 on a red E-type roadster rather than the blue 1300GT he bought, but he was having none of it...
And yes, it was regarded as fat and ugly at the time, esp by Jag purists - it's design was very out-of-date by the mid-70s, it was made by Leyland, they dropped the V12 in just at the wrong time and the increase in ride height and that stupid grille ruined it's looks. Just goes to show how perception changes over the years. Of course when the XJS came out people immediately began to change their minds about the S3
Must admit it does seem a funny thing now, but at the time you could hardly give a S3 E-type away. I seem to remember reading somewhere the last 50 commemorative editions ended up sitting unsold in dealers' showrooms until they were heavily discounted.
Ah, and here's a link to someone else who remembers the same - History of the E-Type Jaguar V12
'Course I'd swap my Alfa or even the W210 for a driveable V12 2+2 in a second, if anyone wants to get rid of their fat, ugly old Jag