Traditionally, Mercedes Benz E Class owners were all retirees who could NOW afford to buy their dream car, but times have changed. More and more pre-retirees are buying Mercs because they can afford to without dipping in to their pension pot.
On the flip side of the coin, Honda have always aimed their cars at the elderly end of the market, and it is extremely rare to find anyone below the age of 80 driving a Honda.
The new Civic Type R is firmly aimed at those reaching their 90's and going in to their second childhood.
Well, that's my theory anyway.
C63 Owner: Well, my car hits 0 to 60 in 5.4 seconds.
BMW Owner: Well, my car gets to 60 in 5.3 seconds.
Honda Owner: My car is RELIABLE.
It's the same in the bike world. The fun bikes such as Suzuki, Yamaha, Triumph, Aprilia and Ducati make your heart race, while the Honda is noted for its RELIABILITY.
Now that is definitely a pipe and slippers moment.
To be brutally honest though, after driving an Astra VXR pumping 280bhp through the front wheels in 'Sport' mode, if I wanted a fast Hatch, I'd pick the A45 4Matic simply because it can put the power down properly. With that sort of BHP coming out of an engine, it has to be 4WD or RWD. Front Wheel Drive has too much torque steer and puts too much stress on the steering gear for my liking.
(Although fighting the steering wheel can be quite fun when you are wide awake, it is also tiresome after an hour or so).