^^ In order for the dirt to lift off in combined used with a microfibre cloth and leave behind a gloss finish it has to done via a silicone base, the silicone is what leaves behind the 'shiny' finish. #i'm not going to comment on whatever dealerships use as it will always be the cheapest way of creating a 'shine' - hence the silicone base.
It's no more than that, what you are putting on the car, as a once over it's fine. Durability is going to be non existent, i.e look good for a day or two then you'll have to spray it each and every time.
This is an emulsion based product using a small % of carnauba. - In order to create a liquid QD ( which is basically what this is ) you'll need the wax itself, i.e carnauba, a percentage of mixing agent i.e beeswax, then emulsifiers to create a water based product.
In most terms you can create a 10/90 mix - this is 10% wax base and 90% water. If this was just a carnauba base wax mix then it'll work ok as a QD. - however to 'boost' the product up a bit, add a few silicones into the mix to allow for gloss enhancers. - It's cheap grade carnauba always used in these mixes as well -Carnauba difference can be likened to a full on matured whisky malt and an Aldi east european fast cut version.
Trust me you would get the very same finish, look and shine if you used Pledge.
Old showroom tricks of making a car look shiny have not improved over the years, just been given different names & marketed using 1980's style fast sell techniques.
For protecting a car properly, and offering a good finish to the paint you need to look at other products.
To give a reference on an emulsion/silicon based liquid polish - created cheaply for say 500ml of product, this could be done & created for around 15p. - the bottle it comes in is more expensive than the product..
However... if you are happy..
Sorry OP - to go off topic a wee bit.