Finance targets to meet, the chance of selling you Life, Accident, Unemployment or Sickness insurance cover with it, more commission from the finance & insurance, more profit for the dealership, more bonuses payable on achieving finance targets, manufacturer backed incentive schemes payable to the sales staff on successfully selling finance & insurance & finally, the satisfaction of virtually guaranteeing your repeat business. And that is probably not a complete list....
I've probably spilled too many beans on this subject already & will probably find a
horses head in my bed tomorrow courtesy of the Society of Motor Manufacturers & Traders