Re - "Take Land Rover, premium product but all but the FFRR seem only 90% finished in comparison to say a VW, BMW or even Hyundai " I can only go on my own personal experience with Land Rover, but I have only had positive experiences. I currently have a 2017 Discovery Sport HSE (wife's car), its interior is well finished with premium materials and clever. Its infotainment works well and looks good - dare I say better than Mercedes right now? And its 4 wheel drive capabilities are best in class. It replaced our 2007 Land Rover Discovery 3 XS which had the v6 2.7 TD. We drove that for 76K miles and the only thing that went wrong was an EGR valve on the right hand bank. It was a really excellent car. It was so much more substantial than any competitor (Volvo XC90?? X5??, Q7- no way can they do what the Discovery can do - XC90 (Had 2 of them before) uses a haldex part time driven 4WD, Discovery has real air suspension, adjustable ride height, locking rear diff, terrain response system and was amazing in bad weather and off road - as capable, perhaps more so, than my Defender 110 all while carrying 7 people with loads of space and comfort. And it will pull up to 3 tonne un-braked. As far as 'finished' - no trim part fell off or looked bad after 10 years of family of 5 use. Just a wipe down and everything looked like new and leather never looked worn. When we sold it at 10 years old.. it looked new inside after a good clean and Land Rover were happy to take it back in part ex and gave good money for it - so residual value was very good. Again not something that can be said all the time for other 'premium''' vehicles I have owned. Sent from my SM-G950F using Tapatalk