I think Clarksons initial rant was more along the lines that the appaling driving historically reserved for BMW M3 drivers was now the bastion of the Audi RS4 owner. Have you ever seen a well driven RS4?...especially the estate or Avant or Touring or whatever it is Audi call it in the attempt to give the brand some kind of lifestyle image.....I find they're all driven by middle aged men with a penchant for mountain biking & Oakley sunglasses.
My boss used to be a BMW owner when Clarkson said they were all cocks, now he drives an Audi A6, goes mountain biking and wears Oakley sunglasses. And he's middle aged as well.