In my humble opinion it was Ford who tried to rescue a very sick cat from the horrible quagmire that was British Leyland
In the interests of accuracy, I should point out that Ford did no such thing.
Jaguar separated from British Leyland in 1984 and operated as an independent company, still under the chairmanship of John (later Sir John) Egan who was appointed to that position in 1980. Egan turned the company around, placing great emphasis on quality and reliability. The company was sold to Ford in 1989.
Jaguar's best years were probably those from 1984 to 1989 when the company was at last taken seriously in demanding markets such as Germany.
From the Brunel University web site:
"But the real challenge came in 1980 when., after a spell with Massey Ferguson, John Egan took on the chairmanship of a struggling Jaguar Cars. Even more than a Roller, a Jag has always been at the heart of every full-blooded Englishman. It is an understatement to say that John Egan totally rejuvenated Jaguar and restored it to that number one place in our hearts. Sentiment has little place in business and it is a mark of his success that Ford were prepared to pay no less than £1.6 billion for the company, sad as we were to see it go to the other side of the pond."
LINK TO WHOLE ARTICLE ON JOHN EGAN
Ford didn't "rescue" Jaguar, not by any remote stretch of the imagination. What Ford wanted was an opportunity to make luxury cars with a prestige brand name but with cheap, mediocre underpinnings such as chassis and engines from the Ford parts bin.
These were formerly Jaguar's strengths: under Ford ownership, these areas became Jaguar's weaknesses. And buyers quickly realised this and turned away from the brand.
Ford ownership was a *disaster* for Jaguar.