JBD
MB Enthusiast
Compared to when?
Truth is that the rot set in at least ten year ago; Mercedes is not a premium marque anymore - it’s executive- it was once a peer of Bentley and Rolls Royce and now it’s a competitor of Audi (anyone that knows the history of Mercedes-Benz would find this a tragedy).
They do now sell (lease) a massive amount of cars compared to that ten year ago, it’s justbthe way the market has gone - some stay high like RR, others go low like Mercedes.
I’ve got no doubt Mercedes margins are exponentially higher than they were in the 90’s but the glamour of owning one lost its lustre long ago (in the 90’s even maybe!)
Maybe the real issue there is that MB use the same badge on every car. RR, Bentley, Bugatti, Lamborghini, Porsche etc are all extensions of VAG and BMW. MB are clearly branching out as much as those other brands, but all under one roof and behind one badge.
I completely understand that someone who drives a car at the more expensive end of the range might not like an A Class sharing its badge, but we all know a Bentayga is still a Q7 [emoji23]
Sent from my iPhone using Tapatalk