SsangYong to change name

[grober]

Yes in order to boost their global appeal SsangYong are about to change their name. 8 new names are under consideration.
I thought maybe we could suggest a few.
YongSsang for instance.
Piccy of their XIV Air and Adventure reminds slightly of a Skoda Fabia that's been taking "banned substances" I quite like it!

 

[MancMike]

I think they need to move away from Chinese sounding words entirely. It's associated with cheapness in western culture IMO. Anything ending in "ang", "ong", etc just isn't going to work.

My Mrs' car has a couple of "LingLong" tyres on it, and they'll be going shortly.

I agree, it's a smart looking car, but the brand is holding it back, which they've now realised if they're considering re-branding. They need to look at car/tyre/brand names in the west if that's the market they're trying to build upon and see what brand name sounds work well. We like hard sure sounding names with impact, like Bridgestone, Michelin, Continental, etc, even the Japanese Yokohama works well because it sounds Japanese, which is associated with good quality.

 

[Meldrew2]

UglyCar

YuckShape

CheapImport

WellitsCheap

IvenoTaste

 

[moonloops]

They should name the company "Buycheap-buytwice"

 

[Sp!ke]

That's not a bad looking car.. its just the name that tarnishes it.

If it was actually made by Skoda or Nissan they would sell bucket loads.

 

[grober]

They were originally an amalgamation of Ha Dong-hwan Motor Workshop and Dongbang Motor Co to form the Ha Dong-hwan Motor Co. You couldn't make it up.
Many of their vehicles used Mercedes components Korando (engine and transmission), the Rexton (transmission), the Chairman ( engine chassis and transmission) and the Kyron (transmission). They are now owned by the Indian Mahindra & Mahindra Limited.
The name SsangYong means double dragons. Now if you could say I've got a Dragon in the Garage -------??

 

[KillerHERTZ]

I think they need to move away from Chinese sounding words entirely. It's associated with cheapness in western culture IMO. Anything ending in "ang", "ong", etc just isn't going to work.

SsangYong is Korean, not Chinese.

 

[IanA2]

I think they need to move away from Chinese sounding words entirely. It's associated with cheapness in western culture IMO.

Interesting observation. I wonder how many people stop to consider that the Chinese manufacture to a specification. Cheap and nasty spec, cheap and nasty product.

A lot of the stuff they manufacture is for USA/EU outfits. When high spec products are asked for they are delivered.

 

[KillerHERTZ]

KIA dont appear to have any issues in the USA:

K.I.A. (Killed in Action US Military term)

 

[automaniaman]

I think they need to move away from Chinese sounding words entirely. It's associated with cheapness in western culture IMO. Anything ending in "ang", "ong", etc just isn't going to work.

But anything ending in AMG will....

 

[def90cars]

They should just buy an existing name.

Riley
DeDion
Wolseley
Matra

etc

 

[BTB 500]

Interesting observation. I wonder how many people stop to consider that the Chinese manufacture to a specification. Cheap and nasty spec, cheap and nasty product.

A lot of the stuff they manufacture is for USA/EU outfits. When high spec products are asked for they are delivered.

I use a lot of Chinese equipment now on my radio controlled aircraft and multirotors. Quality and reliability is generally excellent, although the best motors they make do use Japanese bearings.

 

[markjay]

Interesting observation. I wonder how many people stop to consider that the Chinese manufacture to a specification. Cheap and nasty spec, cheap and nasty product.

A lot of the stuff they manufacture is for USA/EU outfits. When high spec products are asked for they are delivered.

This is precisely the issue...

If you want to manufacture a crap substandard product that will kill anyone who uses it (OK, I got carried away...) you will struggle to find a UK or US or German manufacturer that will make it for you.

But you will find many Chinese factories who will be happy to build it to your spec.

Do you really think any established manufacturer in the UK would have made fake bomb detectors....?

So the Chinese can make excellent stuff as well as cheap and nasty stuff, it is difficult to know what you are buying without checking the brand and the spec.

If you are buying an item made it China for a known international brand than you can (mostly) be reassured that it was made to European / American spec and standards.

But if you just buy 'Made in China' by the Champion Gold Lion brand... it's anybody's guess what you will be getting.

 

[bpsorrel]

This may be as a result of their potential parent company (Mahindra) buying of the ashes of Saab from NEVS.

An interesting story that might finally have a happy(ish) ending...

economictimes.india.well not something I?d bet my money on? | SAABSUNITED

 

[Meldrew2]

LlooksWong ?

 

[boxbrownie]

YingTong.......well at least us English have heard of it before!

 

[WDB124066]

It's the shape & ownership experience that gives it "the name", who would have thought Datsun would have flown as a name, but when they were rolling out the Z car their silly sounding name was a sought after thing. Now for them at least I think it's even worse, Nissan, still, the GTR is a cracker.
So my theory is, if the designers get it right the name will follow - what ever it is.

 

[Dieselman]

I think the double-barrelled name is a loser. It needs to be a single easy to remember name.

Strangely enough, Mahindra would work.