Tesla were actually up front about it. Nissan were sneaky buggers, they never actually reduced the price to the retail customer. When I went to the Nissan Dealer they had 3 Leafs in the swanky showroom at the full retail price of 32k with the printouts showing the PCP rates and laughable balloon payment. I had to ask about the supposedly "Ex Demo" cars with zero miles for 16.5k. They were hidden round the back with no prices on.
So I know Nissan are a business but what they did just smacks of bad form to me.