- Joined
- Jan 21, 2005
- Messages
- 29,933
- Location
- Mittel England
- Car
- Smart ForFour AMG Black Series Night Edition Premium Plus 125 Powered by Brabus
If test drives are unaccompanied (are they?), they have plenty of registered demonstrator stock (they probably do), you don’t need a sales person piling on the pressure to make sure you don’t use their cars for the test drives and then buy from another dealer who can sell it for £10 per month less, and Tesla sell directly to the customer with a few taps on glass without a salesperson taking the order, then the only real bottleneck in the system is the customer’s availability.
And if there’s availability immediately when the customer has decided to take action - and they must have in order to go to the bother of arranging a test drive - then the likelihood of converting the enquiry into a test drive, and the test drive into an order must be much higher if the test drive is available immediately. Tesla are making it a retail experience which feels deliberately different to other car dealerships - when you walk into a retail store you expect to see and touch the product and buy it there a then.
Whilst many of us hold on to past and present mindsets when it comes to motoring - and why wouldn’t we, because that’s a human thing to do - the future of motoring (or “mobility” as car manufacturers have referred to it for some time) will be very different, and will require a different mindset. That shift will apply to how to refuel, how to buy, how to finance, shared ownership, hiring different types of vehicle for different types of journey, using public transport more, etc.
And if there’s availability immediately when the customer has decided to take action - and they must have in order to go to the bother of arranging a test drive - then the likelihood of converting the enquiry into a test drive, and the test drive into an order must be much higher if the test drive is available immediately. Tesla are making it a retail experience which feels deliberately different to other car dealerships - when you walk into a retail store you expect to see and touch the product and buy it there a then.
Whilst many of us hold on to past and present mindsets when it comes to motoring - and why wouldn’t we, because that’s a human thing to do - the future of motoring (or “mobility” as car manufacturers have referred to it for some time) will be very different, and will require a different mindset. That shift will apply to how to refuel, how to buy, how to finance, shared ownership, hiring different types of vehicle for different types of journey, using public transport more, etc.