Ah you see thats where they make the Money, the Fuel stations, refinery, transport etc is all tax money, the actual money is made at the well head the rest is smoke and mirrorsFuel pricing is linked with cost of crude, cost of development, production and distribution etc., but is also strongly linked with marketing and why not? Last time I looked, there really wasn‘t a lot of profit in a litre of diesel or petrol. More margin on a Mars bar in fact.
We should also consider that much of what we pay at the pump is tax and duty.
Although premium diesel fuels do offer some benefits such as improved cleaning or GTL content (depending on who is supplying it), they are in the main offered as a product over which the consumer can make choice. So, they are priced accordingly. If nobody bought them, they would either be cheaper or not offered at all. As it is enough people are prepared to pay the up charge to keep the fuels at the forecourt.
Some people are convinced that the whole premium fuel thing is a con by the oil companies and will never be swayed from that position.