In effect, the new limit (if introduced) will be obligatory due to limited lane capacity. In most places there are only three lanes. Those who currently use lane 1 to maintain a steady 50mph (or so) will continue to do so, and this is precisely why so few drivers overall tend to pull into the left hand lane when not overtaking - they're worried about getting hemmed in later on when they come across a slower driver (or are just too lazy to keep indicating and switching).
Those drivers will still pootle along at 50mph, and those who choose to do 60-65mph will still do that, predominently in the middle lane. Leaving only the outside lane for those who want to travel at the national limit. If that is full of drivers staunchly doing 70mph, what's left for those wanting to do 80mph or more?
NB: This is not a call for more lanes on motorways. It's all about getting drivers to use them properly, but the three-lane arrangement can only realistically cater for two steady speeds, which will probably be 50mph (or 60mph) and 80mph.