Without a doubt , i have been watching the James Cameron RRP and pre-owned prices for over two years now.
2020 mid pandemic the RRP was around £11.5k , pre-owned there were nudging £20k. Fast forward to today and the pre-owned prices are from £12.5k when the RRP is £12.2k which is academic really as most timepieces in the range are almost impossible to purchase through legitimate channels.
Today ,generally, used Daytonas are double list price , last year they were nearly three times list.
Loads of people jumped on the Rolex bandwagon a few years ago thinking it was the next big thing for making a quick buck , YT was full of "infuencers" bigging up the brand fueling the fire and driving the prices artificially high , great for the "flippers" but people who believed the hype and bought into the game have had their fingers burnt if they are still holding stock now , especially with money being tighter for everyone today and a luxury watch is hardly a necessity.
I remember watching a YT video a few years back where there was a "rumor" that the JC was going to be discontinued and the prices were soon going to be £50k + so best get in quick if you want one , no doubt the video was made by a "flipper" as they are still making them today with the new 136660 and no firm news to cease production.
K