But as said above....air travel is pretty efficient carbon wise with a big plane flying long distance......way better carbon per person output than driving with one person in the car. But I appreciate what you are saying, that they doing really need to go at all. I do my bit buy not being able to afford long haul holidays more than about once a decade!!
Trying to get some equivalency is hard. But my general view is that cars are not great with just a driver - but each passenger added makes huge difference.
I did some rough calculations on a 787-9 which is reasonably modern. 38 tonnes of fuel to fly about 3000 miles. This in energy terms (aviation fuel is denser than petrol) came out at about 247 litres of petrol per passenger in low density config, 181 litres of petrol per passenger in high density config. (Assuming 100% load factor).
Taking an Astra as a comparison - it would notionally consume 6.7litres / 100km. So at 4800 km that would be 321 litres.
So:
aircraft at 100% load factor on a scheduled full service airline: 247 litres
aircraft at 100% load factor lon low cost /charter: 181 litres
car on 20% load factor (just a driver) 321 litres
And here we see that as soon as the car has a passenger in addition to the driver it basically drops to around 161 litres which is lower than the planes. The planes will not always fly full.
Now part of the conumdrum is translating jet fuel with higher density to petrol equivalent. But even if the basic numbers are out by say 20% or 30% in favour of the car - the impact of the second occupant of the car still nullifies that - and there is still space for a third, fourth, and fifth occupant.
EVs are hard to compare. A simplistic conversion of kWh per mile to equivalent petrol puts the EV in a horrendous position (about 3 times worse than the petrol car)> But clearly that doesn't reflect reality - the EV is using energy that is being more efficiently converted - and also doesn't necessarily come from fossil fuels. (Though I think this serves as a warning that mass use of EVs needs the supporting non-fossil fuel infrastructure to ensure that there is a net overall benefit).